Case Study: Ceramo achieves seamless eCommerce and mobile order capture with Zoey

Zoey facilitates online order creation, while allowing Ceramo’s sales team to maintain control

Ceramo Company, Inc., a 70+ year wholesale pottery supplier, faced the sudden discontinuation of their previous B2B app Handshake and needed a replacement that let inside and outside sales reps capture orders on the go while keeping sales team control. They chose Zoey’s B2B eCommerce platform and mobile app, including a native NetSuite integration, to replicate key workflows and add expanded eCommerce capabilities.

Zoey implemented its mobile app, self‑service web portal and first‑party NetSuite integration, enabling real‑time inventory updates, centralized order visibility from inside and outside reps, and quote‑to‑order workflows. The result: more than 35% of Ceramo’s sales now begin online (growing 5–10% annually), fewer sync issues and backend fixes, and a faster, smoother launch thanks to Zoey’s onboarding and support.

Ceramo

Alec Junge

Director of Product & Marketing