Case Study: Real Goods halves monthly eCommerce costs and boosts conversions with Zoey

Requirement of B2B capabilities and more modern eCommerce solutions leads Real Goods to Zoey

Real Goods, a small off-grid living retailer founded in 1978, needed a modern B2B eCommerce platform after six years on Magento 1 and the platform’s end-of-life. With limited internal resources and budget, Real Goods evaluated options and selected Zoey’s eCommerce platform (including Zoey’s Magento 1 migration tool) to gain B2B capabilities like Sales Quotes and a more future‑proof solution.

Zoey migrated Real Goods’ customers, orders and products with a one‑person setup, delivered out‑of‑the‑box B2B features and a flexible attribute model, and let Real Goods consolidate its blog into the storefront. The move cut monthly ownership costs by 50%, reduced vendor overhead, avoided large upfront rebuild costs, and produced measurable traffic improvements—conversion rates up, bounce rates down and longer session lengths—demonstrating Zoey’s impact on efficiency and revenue.

Real Goods

Sean Connolly

Website Administrator