Case Study: Milkhouse Candle Company boosts B2B and B2C sales with Zoey

Milkhouse Candle Company boosts sales 70% on Zoey

Milkhouse Candle Company sought a B2B ecommerce solution after their previous platform, Handshake, proved problematic. They needed a system that would ensure quick sales interactions for their B2B customers and simplify order management. Although they had used Zoey for years for their B2C sales, they re-evaluated it for their B2B needs.

The solution implemented by Zoey included its B2B platform and a dedicated iOS app for sales reps. This allowed Milkhouse to bring all ordering, both B2B and B2C, onto a single system. The results were significant, including a 70% sales growth on Zoey versus the previous year and a 43% reduction in the time spent on each order. Additionally, the company saw a 37% increase in self-service customer ordering.

Milkhouse Candle Company