Case Study: Colorado Standby achieves site stability and increased sales with Zoey

Colorado Standby sees stability, sales increases after moving from Magento

Colorado Standby, a nearly 20‑year‑old seller of residential, commercial and industrial generators, was struggling with an unstable Magento site that caused frequent outages and made routine updates risky and time‑consuming. The team nearly migrated to BigCommerce for stability, but ultimately selected Zoey for a platform that promised Magento‑level features without the maintenance headache.

Zoey’s eCommerce platform, implemented with Infront WebWorks, provided drag‑and‑drop design tools, a customizable theme library and marketplace apps like Amazon Pay. The result: a stable site with faster, non‑technical updates, higher conversion rates, new small‑item and accessory sales that previously didn’t occur online, the ability to add 50 generators in one week, and freed internal resources to focus on marketing and growth.

Colorado Standby

Brad Orgill

Sales Engineer