Case Study: Backyard Nature Products achieves a relaunch of its B2B buying experience and moves wholesale orders online with Zoey

Backyard Nature Products relaunches its B2B buying experience, leveraging customer segmentation with Zoey

Backyard Nature Products, a 25+ year maker of outdoor furniture and bird feeders, faced a critical situation when their aging Drupal ecommerce site was hacked soon after new ownership took over. Needing a modern solution that could handle wholesale B2B customers while still supporting B2C sales, they selected Zoey’s B2B-focused ecommerce platform and implementation support to rebuild the storefront.

Zoey delivered a new storefront and implementation services that enabled customer segmentation, custom catalogs and pricing, salesperson mobile order entry, and Glew analytics integration — taking the business from a hacked site to a live Zoey storefront in 12 weeks. As a result, Backyard Nature Products has moved many B2B orders online, reduced manual order processing, streamlined pricing and catalog management, and begun recapturing and growing online sales with daily analytics to monitor performance.

Backyard Nature Products

Mike Kasdorf

Director