Case Study: Backyard Nature Products modernizes B2B and B2C sales with Zoey

Backyard Nature Products launches a B2B/B2C website in 12 weeks with Zoey

Backyard Nature Products, an established seller of outdoor products, faced an urgent challenge when its outdated Drupal website was hacked shortly after the business was acquired. This incident immediately prioritized finding a new ecommerce platform that could seamlessly manage both its core B2B wholesale business and a new B2C sales channel without being cost-prohibitive.

The company selected Zoey for its dedicated B2B features and support model. The solution from Zoey provided customer segmentation, automated order processing, and robust reporting. This allowed Backyard Nature Products to launch a new site in just 12 weeks, successfully reviving its online sales portal and providing a significant return on investment.

Backyard Nature Products