Case Study: FMX sharpens municipal go-to-market strategy with ZoCo Design

FMX sharpens GTM strategy with ZoCo Design’s research from 28 municipal employees

FMX, a provider of software for managing maintenance, event scheduling, and equipment, faced the challenge of expanding into the highly regulated municipal government market. They needed to identify the key buyers and users within this new industry and understand their specific needs to craft an effective go-to-market strategy. To address this, they partnered with ZoCo Design.

ZoCo Design conducted in-depth generative research with 28 municipal employees to uncover their pain points and procurement processes. This research provided FMX with strategic recommendations and buyer segmentation, giving them the confidence to hone their positioning and proceed into the new market armed with crucial insights about their target audience.

FMX