Case Study: EchoPark boosts used-car add-on conversions with ZoCo Design

Echopark boosts used-car add-on conversions with ZoCo Design’s 24 buyer interviews

Echopark, a seller of quality used vehicles, sought to increase sales conversions by improving the user experience for their add-on products. They partnered with ZoCo Design to better understand the buying behaviors for items like insurance and extended warranties during the customer journey.

ZoCo Design conducted user research, including interviews with 24 used car buyers, to develop five distinct customer proto-personas. This research provided strategic recommendations for tailored marketing and sales strategies, which led to improved customer experiences and increased conversions for Echopark.

Echopark