Case Study: Donatos boosts pizza deal sales and customer satisfaction with ZoCo Design

Donatos boosts deal ordering with ZoCo Design: 3/3 tasks completed in usability testing

Donatos, a Columbus-founded pizza franchise, partnered with ZoCo Design to address a challenge with their online ordering experience. The client needed to make it easier for customers to find and apply pizza deals and rewards, as the existing process was confusing and difficult, which impacted sales and customer satisfaction metrics.

ZoCo Design tackled this by exploring the problem space, designing new user flows, and creating high-fidelity prototypes for the mobile app and website. After validating the new experience through usability testing, ZoCo delivered a streamlined solution that made applying deals effortless. The vendor's work, which included digital product UX/UI and usability testing, resulted in a customer and business-approved experience where test participants successfully completed all tasks, paving the way for improved sales and reduced friction.

Donatos