Case Study: Nissan achieves viral engagement and 12M video views with Zocalo Group

Nissan - Customer Case Study

Nissan hired Zocalo Group to sustain the excitement from its Ride of Your Life racetrack promotion and get people talking about the Altima on social channels. The challenge was to make the Altima feel as thrilling online as it did in person, driving social conversation and engagement.

Zocalo Group produced the Altima Chase—a cinematic car-heist video and online scavenger hunt with puzzles, games, clues and social prompts—and ran the campaign across platforms. The effort delivered 113,039 total engagements, 12 million video views, 1,777,085 impressions, 19,000 uses of #AltimaChaseSweeps on Twitter, a 14% lift in average daily mentions, and won the PR Daily Content Marketing Award for Best Use of Social Media.

Nissan