Case Study: Lee improves fit-driven shopping and conversion with Zobrist Consulting

Lee boosts conversion with Zobrist Consulting's streamlined checkout

Lee, an American denim brand, faced the challenge of creating an improved online shopping experience to help customers more easily find the right jeans through custom fit tools and streamlined navigation. Zobrist Consulting implemented HCL Commerce to address this goal.

The solution from Zobrist Consulting featured the introduction of a new Fit Finder tool and parametric navigation, allowing for highly personalized product recommendations and filtering. This led to a streamlined checkout process, increased conversion rates, and higher customer satisfaction with the shopping experience.

Lee