Case Study: Womack Machine Supply drives scalable B2B ecommerce success with Znode

Womack Machine Supply modernizes B2B ecommerce after 60+ years with Znode

Womack Machine Supply, a leading industrial distributor for over 60 years, faced unique B2B ecommerce challenges. The company needed a platform to centrally manage vast amounts of manufacturer product data, restrict products by geographic territory per distribution agreements, and integrate with its Epicor ERP system. To address these challenges, Womack chose the Znode platform.

Znode’s built-in PIM provided a centralized location to store and enrich product information. The platform’s flexibility allowed Womack to create custom checkout rules for geographic restrictions and utilize Znode’s connector framework for a scalable and reliable ERP integration without additional licensing costs. This solution improved the customer experience and provided a foundation for increasing online sales.

Womack Machine Supply