Case Study: Rawlings Sporting Goods streamlines team store personalization and dealer ordering with Znode and Artifi

Rawlings Sporting Goods streamlines custom ordering and reduces errors with Znode

Rawlings Sporting Goods, a global manufacturer of baseball equipment and apparel, faced the challenge of managing its complex multi-channel sales without a unified ecommerce platform. Their legacy systems could not support the personalized ordering, unique pricing, and approval workflows required for their team stores and dealers. They chose the Znode platform to build a solution that could integrate with their extensive tech stack and serve varied user personas.

The solution implemented by Znode provided a multi-store architecture, powering the MyLocker360 experience to launch tailored team stores at scale. This streamlined product personalization workflows and integrated with key systems like their ERP and OMS. As a result, Rawlings automated order entry, reduced errors, and delivered a user-friendly experience for coaches, players, and parents, supporting the company's strategic growth initiative.

Rawlings Sporting Goods