Case Study: MacGregor Industrial Supplies achieves scalable B2B ecommerce growth with Znode

MacGregor Industrial Supplies boosts mobile retention 74% with Znode

MacGregor Industrial Supplies, an industrial distributor, faced challenges with its rigid legacy ecommerce platform, INFOR Storefront, which could not support modern B2B complexities like customer-specific pricing and account-based experiences. This created friction for buyers and inefficiencies for internal teams, hindering the company's digital growth strategy. They selected the Znode platform to address these issues.

Implementing Znode provided a flexible, B2B-first solution that streamlined ordering and improved product discovery. The platform's API-driven integrations connected critical systems like the company's ERP and payment gateways, reducing manual processes. As a result, MacGregor saw a significant increase in mobile engagement, including a 74% retention rate for previous phone users, and reported a 10-15% growth per location since onboarding with Znode.

MacGregor Industrial Supplies