Case Study: Land & Coates centralizes B2B and B2C ecommerce with Znode

land & coates centralizes multi-brand, multi-store b2c and b2b ecommerce on znode

Land & Coates, a family-owned retailer and distributor of outdoor power equipment and aftermarket parts, needed a more centralized ecommerce approach to better serve both local and national B2B and B2C customers. The company was challenged by multiple brands, multiple tech stacks, limited customization, weak ERP integration, and difficulty managing product data across seven retail locations and several online businesses.

Znode implemented a centralized ecommerce platform integrated with Land & Coates’ Epicor P21 ERP, giving the company real-time data, multi-store and multi-brand management, native PIM, advanced search, and API-first integrations for parts diagrams. With Znode, Land & Coates can update product information from one admin console, improve product discovery and conversion, and support each webstore with accurate, customizable brand experiences.

Land & Coates

Mike Amato

Ecommerce & Marketing Manager