Case Study: Hyster-Yale Materials Handling achieves B2B2X ecommerce with Znode

Hyster-Yale Materials Handling manages 1 million part SKUs with Znode

Hyster-Yale Materials Handling, a leading global lift truck manufacturer, needed an enterprise ecommerce platform to support its B2B2X model and serve its expansive dealer network. The challenge involved unifying the shopping experience across its Hyster and Yale brands, managing a catalog of over one million SKUs, and meeting strict SOC 2 compliance requirements. The company partnered with vendor Znode to find a solution.

The Znode platform provided a unified solution for SKU selection, purchasing, and order routing to dealers. It enabled the creation of separate brand experiences and catalogs for Hyster and Yale while offering the extensibility to meet unique use cases. As a SOC 2 compliant platform, Znode met all security needs. Hyster-Yale Materials Handling successfully achieved its goal of a personalized ecommerce experience to support buyers and its dealer network.

Hyster-Yale Materials Handling