Case Study: Etna Supply achieves scalable multi-store ecommerce with Znode

Etna Supply unifies 3 storefronts with Znode

Etna Supply, a major Midwest distributor of plumbing, HVAC, and waterworks supplies, faced significant challenges with its previous ecommerce platform. The system lacked native multi-store and multi-catalog capabilities, creating inefficiencies in managing its distinct business units. Additionally, poor search functionality and content management constraints hindered the experience for its contractor and municipal customers. These issues, compounded by inadequate vendor support, led Etna to seek a new B2B ecommerce solution from Znode.

Znode implemented a unified, multi-store ecosystem to address Etna Supply's needs. The solution leveraged Znode's native multi-store architecture and PIM to create distinct, branded storefronts for each business unit with tailored catalogs and pricing. Robust search tools were integrated to meet specific contractor requirements, and the platform was connected in real-time to Epicor Eclipse for pricing, inventory, and account data. As a result, Znode provided Etna with a scalable foundation that reflects its operational strength and supports its continued growth across diverse customer segments.

Etna Supply