Case Study: Equinavia achieves scalable multi-channel ecommerce with Znode

Equinavia gallops towards multi-channel ecommerce on znode

Equinavia, an equestrian products merchant with both B2C and B2B operations, needed a way to grow revenue across channels while centralizing ecommerce management. With more than 10,000 SKUs and multiple brands and reseller relationships, the company also wanted to support seasonal pre-booking and simplify integration across its storefront, dealer portal, ERP, PIM, tax, and payment systems.

Equinavia selected Znode to power multi-channel ecommerce and unify commerce on a single platform, launching three storefronts for B2C, B2B, and B2B pre-booking. Znode’s native B2B, multi-catalog, and multi-store capabilities helped Equinavia create a pre-book workflow, convert reservations into orders as inventory arrived, and integrate systems through Znode Commerce Connector. The result was a more scalable setup, improved retailer experience, reduced supply chain friction, and better future data for optimizing commerce.

Equinavia

Henrik Monfort

Director of Marketing and Ecommerce