Case Study: Bradley Corporation achieves a great B2B ecommerce experience with Znode

Bradley manufactures a great ecommerce experience on znode

Bradley Corporation, a family-owned manufacturer of commercial plumbing fixtures and washroom accessories, needed a better B2B ecommerce solution to support distributors, contractors, and internal teams. Its legacy platform struggled with slow quoting, limited order visibility, poor integration with ERP and shipping systems, and a lack of easy access to product and technical information.

Bradley Corporation implemented Znode, a headless, API-first ecommerce platform, to centralize ordering, pricing, and customer-specific views across channels. With Znode’s Commerce Connector and personalization features, Bradley enabled real-time quotes, accurate shipping options, split shipments, and richer product content; the result was an industry-leading B2B experience with daily PIM updates, ERP-driven product configuration, and better support for distributors and buyers.

Bradley Corporation

Dave Leannah

SR VP of Information Technology