Case Study: University of Pennsylvania boosts donations and streamlines content creation with Creator by Zmags

Powerful Microsites That Drive Donation

The University of Pennsylvania’s School and Center Annual Giving Support and Parent Outreach and Development teams needed a faster, more agile way to create donation-focused microsites and campaign content without relying on web developers or external agencies. They turned to Zmags and its Creator product (Creator by Zmags) to give marketing teams a self-service tool for building interactive, campaign-driven experiences.

After a brief onboarding with Zmags, the Penn team published newsletters, event microsites, and fundraising landing pages entirely in Creator, streamlining workflow so a single person can update content. In one Penn Athletics “Penn Proud” campaign week that used a Creator experience, 167 donors gave over $2,800 — 80% of that campaign’s donations — demonstrating Creator by Zmags’ clear impact on engagement and fundraising.

University of Pennsylvania

Malini Ragoopath

Associate Director of Creative Communications & Digital Strategy