Case Study: Perfumania achieves 85% faster publishing and 114% higher engagement with Zmags

Perfumania - Customer Case Study

Perfumania, a leading fragrance retailer, faced the challenge of conveying scent-driven products online and was limited by a rigid website and lengthy production cycles (up to three weeks). To deliver richer storytelling and shoppable gift guides, Perfumania adopted Creator by Zmags to enable more creative, marketing-driven experiences without heavy IT involvement.

Using Creator by Zmags, Perfumania launched homepage carousels, embedded videos, and seasonal gift guides in days, with direct add-to-cart links and richer page elements. The Zmags solution cut time to publish by 85%, drove a 114% increase in engagement, and reduced bounce rate by 76%, enabling faster content iteration and higher conversion potential.

Perfumania

Karen Reehil

Director of Ecommerce