Case Study: Neiman Marcus achieves higher engagement and conversions with Zmags Creator

Neiman Marcus - Customer Case Study

NEIMAN MARCUS, the luxury retailer behind more than 150 annual designer look books, faced technical and resource constraints that prevented embedding richer, shoppable functionality into its look books on a highly customized e-commerce platform. With limited internal development capacity and high custom coding costs, NEIMAN MARCUS could not deliver the immersive, buy-the-look experience customers wanted, so the team turned to Zmags — leveraging its Publicator history and the SaaS-based Zmags Creator shoppable content platform.

Zmags implemented Creator to make look books directly shoppable, training 35+ designers and enabling rapid roll-out: 5 look books in the first six weeks and 50 in just 12 weeks. The Zmags solution drove measurable engagement — 3.0M page views in a seven-week period and 10% of visitors converting to initiate the purchase process — while avoiding significant development costs and improving the customer experience and sales.

Neiman Marcus

Catherine Davis

Vice President of Marketing