Case Study: Nautica achieves 40% increase in page value and 300% boost in creative output with Zmags Creator

Nautica - Customer Case Study

Nautica, the sportswear and lifestyle brand, needed a faster way to attract, engage and convert customers with lifestyle and editorial content that has a short path to purchase. They evaluated Zmags and adopted Zmags Creator (the vendor’s shoppable content platform) to help their ecommerce creative team produce more impactful, shopping-enabled imagery and editorial stories.

Zmags implemented Creator, enabling Nautica to launch a multi-page, shoppable digital experience in just three weeks; the platform streamlined content creation and production. As a result, Nautica reported a 300% increase in creative output and a 40% increase in page value for lifestyle/editorial pages, and plans to expand use of Zmags Creator across nearly every site page.

Nautica

Louis Hellinger

Creative Director Of Ecommerce