Case Study: Murad achieves 80% engagement lift and 4x creative output with Zmags Creator

Murad - Customer Case Study

Murad, the skincare brand, was hamstrung by a slow, IT-dependent content production process—taking months to move from creative brief to published pages—and struggled to build fast, targeted landing pages on Magento. To solve this, Murad turned to Zmags and its Creator platform to enable marketers to design and publish interactive content without developer support.

Zmags implemented Creator, training Murad’s team and enabling them to publish rich, shoppable experiences in under two weeks and launch three campaign experiences within a month. As a result, Murad saw an 80% increase in customer engagement, a 77% drop in bounce rate, and roughly 4x the creative output, all while removing IT bottlenecks and accelerating campaign delivery.

Murad

Mick Burchfield

CRM & Digital Marketing Director