Case Study: Signature Hardware achieves 100% conversion increase with Creator by Zmags

Increasing Conversions By 100% Through Dynamic Content

Signature Hardware faced a stalled customer journey for inspiration-driven shoppers: restrictive CMS templates forced content to be basic and hard-coded, and rapidly changing inventory across channels made linking to individual products risky. To scale creative, shoppable content without creating “dead end” product links, Signature Hardware turned to Creator by Zmags.

Zmags implemented Creator with Inventory Alerting, enabling nontechnical team members to publish dynamic, long-form “shop-the-look” experiences that integrate live inventory feeds and auto-alert on out-of-stock items. The result: content production time fell by 75%, conversions doubled (100% increase), and Signature Hardware saw direct revenue from updated experiences like their Game of Thrones campaign while maintaining a streamlined, high-converting customer journey.

Signature Hardware

Danielle Rohe

Inbound Marketing Specialist