Case Study: Hush achieves 61% higher conversions and 87% lower bounce rates with Zmags Creator

Hush - Customer Case Study

Hush, a direct-to-consumer fashion retailer, needed a way to deliver richer, more inspirational onsite experiences but lacked the IT resources to build interactive campaign pages. Their workflow produced static JPEGs with non‑SEO text and forced customers to click through to category pages to find products, leading to low engagement and stalled conversions — so Hush turned to Zmags and its Zmags Creator platform for a no‑code solution.

Using Zmags Creator, Hush now publishes interactive, image‑mapped, shoppable experiences with hover effects and integrated quick views that shorten the path to purchase and preserve brand styling. The result: bounce rates fell by 87% versus the rest of the site and conversions rose 61% (with some experiences topping 130%), while the marketing team produces higher‑quality content faster thanks to Zmags.

Hush

Alicia Sellers

Head of Ecommerce