Case Study: GODIVA achieves 300% conversion lift and 380% increase in creative output with Zmags Creator

Godiva - Customer Case Study

GODIVA Chocolatier faced a need to deliver richer, conversational and lifestyle-driven ecommerce experiences but was constrained by a small team and time-consuming hand-coding. To scale content production and make publishing accessible to non-technical staff, GODIVA turned to Zmags and its Creator platform for drag-and-drop, code-free shoppable content that integrates with their Demandware ecommerce system.

Zmags implemented Creator to enable fast, visual content creation (including a high-profile Valentine’s lookbook with Eva Longoria), which simplified publishing and empowered marketing users. As a result, GODIVA saw a 300% lift in conversions for that campaign, a 380% increase in creative output, and roughly 50% time savings/productivity gain—allowing the team to focus on strategy, richer experiences, and higher ROI.

GODIVA

Christine O’brien

Manager Web & Digital