Case Study: Foster Grant achieves a rich, agile D2C shopping experience with Zmags Creator

Foster Grant - Customer Case Study

Foster Grant, the long-standing eyewear brand, moved from a wholesale model to direct-to-consumer ecommerce and had to build its online business from scratch. With a small team, slow cross-department workflows that required website downtime, and site changes taking up to four weeks and locked into a bi-monthly schedule, they needed a way to quickly create rich, on-brand shopping experiences. They adopted Creator by Zmags (Creator) to address these challenges.

Using Creator by Zmags with its Magento integration, Foster Grant enabled a single person to design, edit, and publish rich, interactive content (animations, video, lightboxes) without IT involvement, eliminating the weeks‑long turnaround and the bi-monthly release constraint. After about a year they expanded Creator across the site—from headers to celebrity campaign pages—gaining independence, agility to react to flash sales and trends, and measurable workflow improvements that delivered a more engaging DTC shopping experience.

Foster Grant

Corey Cantrell

Senior Ecommerce Manager