Case Study: First Jewelry boosts conversions 81% and cuts production time 95% with Creator by Zmags

First Jewelry - Customer Case Study

FIRST JEWELRY, the brand behind Persona’s interchangeable silver charms, needed richer, interactive ecommerce content that would engage shoppers and let its marketing team design and publish without IT. Their existing process required external developers for every interactive experience and took up to three weeks to go live, so they turned to Creator by Zmags for a no‑code publishing solution.

Using Creator by Zmags, FIRST JEWELRY’s team built shoppable, interactive experiences in‑house, cutting production time from three weeks to two days (a 95% decrease), reducing bounce rate by 58%, and achieving an 81% increase in conversions on one experience. Zmags enabled quickview purchases, removed dependence on outside development, and let the brand scale creative content quickly and cost‑effectively.

First Jewelry

Astrid Henninger

Brand Manager