Case Study: Lulu Guinness achieves 4x more content and thousands in savings with Creator by Zmags

Driving Digital Experience Innovation Everyday

Lulu Guinness, the London-based bags, shoes, and accessories company, struggled to turn creative ideas into live interactive web experiences because they relied on external agencies that took weeks and cost thousands of pounds. To solve this, they turned to Creator by Zmags (Zmags), a tool that complements Salesforce Commerce Cloud and lets the internal digital team build rich, interactive content without developer help.

Zmags’ Creator enabled Lulu Guinness to produce video, animation and shoppable storytelling in-house, increasing creative output and agility—launching 4x more content—and saving several thousand pounds that would have been spent on outsourced development. By using Zmags daily, the eCommerce team now rapidly publishes seasonal collections and user-driven content, boosting confidence and cutting time-to-publish.

Lulu Guinness

Tayyaba Malik

Head of Ecommerce