Case Study: Dormify drives 281% more conversions and boosts engagement with Zmags Creator

Dormify - Customer Case Study

Dormify, a retailer of stylish dorm and apartment décor for college students, faced the challenge of turning inspirational blog and social content into direct ecommerce revenue. Their content lived on Wordpress and social channels and lacked hotspotting and seamless shoppability, while production depended on external designers and developers. Dormify selected Zmags Creator to integrate with their Magento platform and enable interactive, shop-the-room experiences directly on site.

Using Zmags Creator, Dormify built interactive buying guides, shop-the-room pages and embedded shoppable UGC, streamlining production so the team could publish faster in-house. The results were dramatic: a 281% lift in conversions for a Bestsellers experience, a 259% increase in average time on page, a 225% jump in pages per session, and six interactive guides plus 20+ experiences in the first year — all enabled by Zmags’ hotspotting and drag-and-drop tools.

Dormify

Katie O’Connor

Editorial Content Manager