Case Study: Cosabella achieves 20% conversion lift and 70% revenue boost with Creator by Zmags

Cosabella - Customer Case Study

Cosabella, the Italian luxury lingerie retailer, had rich photography and a strong creative vision but an arduous production process that left marketing dependent on developers and IT. Coding rich landing pages could take up to three weeks, so their site often reverted to basic product grids that didn’t reflect the brand. Cosabella chose Creator by Zmags (Zmags) to regain creative control and speed up content production.

Zmags implemented Creator by Zmags, training Cosabella in one day and enabling the team to build rich, shoppable pages in days instead of weeks. The new workflow let Cosabella publish daily campaign pages (up from four a year) and produced measurable gains: the Sweetie Curvy Bra page drove a 20% lift in conversion and a Valentine's Day campaign saw a 70% increase in revenue. Zmags’ solution reduced lead times and let the marketing team rapidly create interactive, revenue-driving content.

Cosabella

Viviana Rivera

Content & Branding Manager