Case Study: Brahmin Leatherworks achieves 111% increase in conversions with Zmags Creator

Brahmin Leatherworks - Customer Case Study

Brahmin, an affordable-luxury accessories retailer, faced a constrained digital program: a small marketing and commerce team reliant on a third‑party, template‑based vendor that imposed long lead times (often a month) and limited creative freedom, testing and rapid response. Seeking a faster, more flexible solution, Brahmin turned to Zmags and its Creator SaaS platform (building on prior use of Zmags’ Publicator).

Zmags implemented Creator in under 24 hours, giving Brahmin a no‑code way to publish media‑rich, interactive web experiences and deploy updates in seconds instead of days. As a result—per Zmags—Brahmin shortened its change cycle from one month to one week, updated the site 2–3 times per month during the holidays, and saw measurable impact: a 111% increase in conversions, a 50% lift in page views during the first 10 seconds, a 16% rise in customer sessions, and an estimated 20:1 ROI.

Brahmin Leatherworks

Alison Katz

Director Of Direct To Consumer