Case Study: Boathouse Store achieves 85% conversion lift and 5-minute engagement with Zmags Creator

Boathouse Store - Customer Case Study

Boathouse, a leading fashion retailer, struggled to make merchandising interactive on its Magento site without costly agency development. Its agency recommended Zmags’ Creator, a SaaS content-marketing platform, to give Boathouse’s small team a faster, low-code way to create rich, engaging web experiences.

Using Zmags Creator, Boathouse rapidly built and deployed interactive campaigns with minimal technical support; these campaigns produced an 85% higher conversion rate versus other channels, increased time on page from about 30–45 seconds to over five minutes, and drew 4,500 visits to experiences in weeks—delivering clear engagement gains, brand lift, and measurable financial benefits.

Boathouse Store

Marc Schwartz

eCommerce and Digital Marketing Lead