Case Study: Annoushka achieves 41% revenue growth and stronger customer engagement with Creator by Zmags

Annoushka - Customer Case Study

Annoushka, a luxury jewelry brand built around the personality of founder Annoushka Ducas, needed to translate its intimate, story-driven identity into richer online experiences. Their digital team had strong photography and editorial content but were constrained by rigid website templates that made collection pages repetitive and limited creative control. To solve this, Annoushka engaged Zmags and adopted Creator by Zmags to give marketing the freedom to design editorial, story-led pages without heavy IT involvement.

Zmags implemented Creator by Zmags quickly—Annoushka had a Creator-built experience live in five days—and enabled collection landing pages, homepage experiences, repurposed content and interactive features like product carousels and image mapping. The results were strong: an 80% decrease in bounce rate, a 41% increase in generated revenue and a 34% increase in average session duration, demonstrating that Zmags’ solution drove deeper engagement and measurable conversion uplift.

Annoushka

Jelena Micunovic-Skene

Digital Marketing Manager