Case Study: TJSB Bank achieves higher email deliverability and engagement with Zixflow

TJSB Bank Achieved Perfect Message Delivery with Zixflow

TJSB Bank, a multi-state cooperative bank in India, faced challenges with the deliverability of its high-volume SMS and email campaigns. This resulted in failed messages, reduced engagement, and lower open rates. To overcome this, the bank partnered with Zixflow for a scalable marketing and support platform.

By implementing Zixflow's AI-driven messaging platform, the bank optimized deliverability with automated retries and smart routing, ensuring messages bypassed spam filters. This solution led to a 95% email delivery rate, a 30% increase in open rates, and a 25% boost in overall customer engagement. Zixflow enabled TJSB Bank to run large-scale outreach initiatives reliably and effectively.

TJSB Bank

Megha Mahajan

Officer - IT