Case Study: Dabur unifies user engagement and operational communication with Zixflow

Dabur automates 85% of communication workflows with Zixflow

Dabur, a leading Indian consumer goods company, faced the challenge of managing a wide array of user engagement and operational communications across multiple disconnected systems. Their requirements extended from marketing to service updates, appointment booking, and office entry management, creating a need for a centralized platform to automate these workflows without manual coordination. They turned to the vendor Zixflow for a unified solution.

By implementing Zixflow, Dabur consolidated its communication onto a single platform, creating multiple automated WhatsApp-based journeys. This solution handled user feedback surveys, visitor entry, appointment scheduling, service updates, and re-engagement campaigns. The results for Dabur were significant, including an 85% automation of communication workflows, a 35% increase in user engagement, and the ability to manage three times more automated user journeys, all while reducing manual effort across teams.

Dabur