Case Study: a top fast-food brand boosts app adoption with Zitec’s custom omnichannel solution

Undisclosed Client boosts mobile app adoption by 50% with Zitec

A top-tier international fast-food chain faced challenges with an outdated eCommerce platform that resulted in high operational costs and a fragmented customer experience across in-store, web, and third-party apps. They partnered with Zitec to implement a scalable omnichannel solution to unify these touchpoints and better meet local market demands.

Zitec developed a custom omnichannel ecosystem using VTEX for the web platform and Flutter for native mobile apps. The solution integrated with legacy systems and provided features like click-and-collect, personalized rewards, and various payment methods. This resulted in a 48-50% increase in mobile app adoption and a significant improvement in technical stability for the retailer.