Case Study: Flip achieves market leadership in refurbished electronics with Zitec

Flip cuts microservice deployment time to 30 minutes with Zitec

Flip, a key player in Romania's refurbished electronics market, faced challenges in scaling its platform to handle peak traffic events like Black Friday. Their infrastructure struggled with reliability, and cumbersome workflows slowed down development and the rollout of new features. To overcome these hurdles, they partnered with vendor Zitec for a strategic implementation of Google Cloud solutions.

Zitec transitioned Flip's platform to a serverless infrastructure on Google Cloud, utilizing Cloud Run and the Global Load Balancer. This solution drastically cut the deployment time for new microservices from hours to just 30 minutes and ensured zero downtime during high traffic. The improvements, which also included automating core functionalities, supported a 500% year-over-year growth for Flip and solidified its position as a market leader.

Flip