Case Study: Bucharest University of Economic Studies boosts admissions visibility with Zitec

Bucharest University of Economic Studies drives 14M impressions with Zitec

The Bucharest University of Economic Studies (ASE) partnered with Zitec to increase its visibility and engagement during a highly competitive admissions season. The challenge was to adapt to shifting audience dynamics, as prospective students were moving away from traditional platforms, and to effectively reach diverse applicant groups for undergraduate and postgraduate programs amidst fierce digital competition from other institutions.

Zitec implemented an integrated digital marketing strategy for ASE, combining PPC campaigns on Google and Meta with an expansion into TikTok ads. The solution was supported by AI-powered content creation via a custom-built bot named 'Vocea ASE' for strategy testing. This approach generated over 14 million impressions, a 366% increase, and directed 134,000 users to landing pages. The campaign successfully supported an admissions process that attracted over 7,000 students, significantly strengthening ASE's digital footprint.

Bucharest University of Economic Studies