Case Study: Village Cinemas achieves a 10.8% CTR for Anora with Zitcha

Village Cinemas drives 10.8% CTR with Zitcha for Anora launch

Village Cinemas, a leading Australian cinema chain, aimed to boost ticket sales and audience engagement for the indie film *Anora* during a competitive holiday season. Their challenge was to deliver targeted, data-driven advertising to potential moviegoers. To address this, they partnered with vendor Zitcha, utilizing its platform to run conversion-optimized ads.

Zitcha's solution involved managing a Meta campaign in two key phases, using first-party data for advanced audience segmentation. This strategy allowed for tailored messaging that evolved from building anticipation to creating urgency. The campaign delivered by Zitcha was a success, achieving an impressive 10.8% overall click-through rate, with the "Now Showing" phase reaching 12.6%.

Village Cinemas