Case Study: SPB Hospitality achieves 40% higher apply rates with ZipRecruiter

SPB Hospitality boosts apply rates 40% with ZipRecruiter

SPB Hospitality, a leading operator of full-service dining restaurants, needed to fill over 18,000 roles annually amidst high industry competition for talent. Their challenge was to reduce friction in the application process to ensure a constant flow of quality candidates, which is essential for maintaining sales and guest experience. They partnered with ZipRecruiter to address this.

By implementing ZipRecruiter's one-click Apply feature, SPB Hospitality significantly streamlined its hiring process. The solution led to a 40% increase in apply rates and achieved 20% lower CPAs than the industry standard. ZipRecruiter's dedicated customer success team provided strategic optimizations, making it SPB's primary recruitment tool and enabling them to eliminate other underperforming resources.

SPB Hospitality