Case Study: Sonoco Achieves 4X More Applicants and 35% Lower CPA with ZipRecruiter

Sonoco increases applicants 4X with ZipRecruiter

Sonoco, a leading consumer packaging manufacturer with thousands of global employees, needed a recruitment solution to build a robust candidate pipeline for its high-volume hiring. Their talent acquisition team struggled with tools that did not easily integrate with their ATS, forcing them to spend excessive time on administrative work instead of connecting with candidates. They partnered with ZipRecruiter to address this challenge.

ZipRecruiter implemented its One-Click Apply feature and, crucially, provided a seamless ATS integration. This solution saved recruiters 9 hours per week on sourcing, increased applicant volume by 4 times, and achieved a cost-per-applicant (CPA) that was 35% lower than the industry average. ZipRecruiter now sources 44% of all applicants for Sonoco.

Sonoco