Case Study: Reddy Ice reduces time-to-hire and fills hard-to-fill CDL roles faster with ZipRecruiter

Reddy Ice lowers time-to-hire by 3 days with ZipRecruiter

Reddy Ice, the largest manufacturer and distributor of packaged ice products in the U.S., faced a significant challenge hiring over 600 seasonal employees, particularly for hard-to-fill CDL driver and maintenance roles critical to their summer operations. To compete for this in-demand talent and reduce their time-to-hire, they partnered with ZipRecruiter.

Using ZipRecruiter's AI-powered matching and the Invite to Apply feature, Reddy Ice proactively reached qualified candidates. This solution delivered a higher applicant-to-hire ratio than other platforms, with 15% of all year-to-date hires coming from ZipRecruiter. The vendor helped Reddy Ice lower its average time-to-hire by three days and source more candidates who received final job offers.

Reddy Ice