Case Study: New York Life achieves 6x more qualified candidates with ZipRecruiter

New York Life  Receives 6x More Qualified Candidates

New York Life, a 175‑year‑old insurer rated #1 in financial strength, needed to scale hiring for its fast‑growing Southern California office. With a recruit‑to‑retain philosophy and a three‑year training program, the company required more and better Sales and Sales Manager candidates than its previous sourcing tools were delivering.

By partnering with ZipRecruiter—completing ATS integration in under two days and leveraging a dedicated specialist team to optimize campaigns—New York Life filled hires equal to 30% of its annual goal within three months, received up to 6× more candidates, improved candidate quality and lowered cost‑per‑hire.

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