Case Study: Million Dollar Baby Co. achieves 40% increase in quality candidates at half the cost with ZipRecruiter

Million Dollar Baby Sees 40% Increase in Quality Candidates

Million Dollar Baby Co., founded in 1990, designs and sells quality, safety-focused children’s furnishings across six brands and major U.S. retailers. As the company grew, it struggled to maintain product and service quality because hiring across diverse roles was inefficient and didn’t reliably deliver the right talent.

Million Dollar Baby partnered with ZipRecruiter to leverage its AI-driven recruiting platform, which delivered qualified candidates across departments and integrated seamlessly with their ATS. The partnership expanded the candidate pool, improved recruiting efficiency, and produced a 40% increase in quality candidates at half the cost.

Million Dollar Baby Co.

Julia Bedanova

Vice President of Operations