Case Study: Mesilla Valley Transportation increases CDL driver applications with ZipRecruiter

Mesilla Valley Transportation boosts CDL driver applications by 24% with ZipRecruiter

Mesilla Valley Transportation (MVT), the largest privately-owned truckload carrier in the U.S., faced a critical challenge in hiring over 150 CDL drivers every month due to an industry-wide talent shortage. This inability to recruit qualified drivers, especially in hard-to-hire regions, was directly impacting revenue and customer service. To address this, MVT turned to the recruitment platform ZipRecruiter.

ZipRecruiter implemented a customized hiring strategy using its AI matching to connect MVT with a new audience of qualified candidates. This solution increased candidate volume, resulting in a 24% rise in CDL driver applications and a 15% lower cost-per-application than the industry average. The impactful results led MVT to make ZipRecruiter its primary recruitment source, successfully meeting its demanding hiring goals across the country.

Mesilla Valley Transportation (mvt)

Hector Sanchez

Marketing Executive at MVT