Case Study: Hobby Lobby Increases Applicant Volume and Opens Stores Nationwide with ZipRecruiter

Hobby Lobby opens 50 new stores with ZipRecruiter

Hobby Lobby, a major arts-and-crafts retailer, faced the challenge of rapidly staffing 50 new stores annually across the United States. They struggled to attract a sufficient volume of qualified applicants, particularly in regions where their brand recognition was low, despite using several recruitment tools. To meet their aggressive hiring goals, they turned to ZipRecruiter as a primary recruitment solution.

Using ZipRecruiter's AI matching and its Resume Database to proactively reach candidates, Hobby Lobby significantly increased their applicant pool and boosted employer brand awareness. The solution enabled them to successfully source hundreds of qualified candidates monthly. As a result, ZipRecruiter helped Hobby Lobby efficiently open and staff all 50 new store locations to keep pace with their national expansion.

Hobby Lobby

Marlin Gayfield

Assistant Director of Management Recruiting at Hobby Lobby