Case Study: CHG Healthcare achieves a 98% increase in quality applicants with ZipRecruiter

CHG Healthcare Increases Number of Quality Applications by 98%

CHG Healthcare, a leading U.S. healthcare staffing firm and parent of brands including RNnetwork, was facing declining campaign efficiency and a drop in candidate quality from traditional keyword-based vendors. Although those vendors delivered higher application volume, they failed to produce licensed nurses—the “quality” candidates CHG counts—so cost per hire was increasing.

RNnetwork implemented a ZipRecruiter Apply Integration, leveraging AI-powered job matching, a one-click apply flow, and access to ZipRecruiter’s candidate pool. Within the first month applications rose 80%, and over time AI-based targeting increased the number of quality applicants by 98%, delivering improved campaign efficiency and a successful ROI.

CHG Healthcare

Kyle Power

Senior Director of Interactive Marketing