Case Study: Tropicana Field Achieves Faster Checkout and Higher Sales with Zippin

Zippin Propels Tropicana Field’s Budweiser Porch to Record Performance

Tropicana Field, home of the Tampa Bay Rays, faced the challenge of long wait times for food and beverage that detracted from the fan experience at games. Seeking innovative technologies for a new future ballpark, the team decided to stress-test a checkout-free solution. They partnered with Zippin to overhaul their busiest bar, the Short Stop at the Budweiser Porch, aiming to streamline checkout processes and create a more social space for fans.

Zippin implemented its checkout-free technology, which was integrated with the MLB Ballpark app for seamless mobile entry and payment. This allowed fans to grab drinks and quickly return to their seats. The solution was a major success, resulting in a 92.5% fan experience rating, a 7% revenue increase, and a 14% rise in transactions. Zippin enabled an average shopping time of just 40 seconds, a fraction of the previous 3-5 minutes, and delivered an estimated ROI in under two years.

Tropicana Field

Jimmy Reed

Rays Director of Ticketing and Digital Experience